Session 6: Effective marketing solutions in China-Swiss China Business Academy (SCBA)
Do., 28. März
|Virtual event
Key takeaways in Session 6: Effective marketing solutions in China Why localized marketing strategy is important How to draft your tailored marketing strategy in China Core elements to finalized your brand strategy Mainstream marketing solutions in China Brand awareness and advertising how to best
Time & Location
28. März 2024, 10:30 – 11:30 MEZ
Virtual event
About the event
Granted by Leading House Asia, ETH Zurich as Innovation Partnership Award, Swiss China Business Academy (SCBA) is an applied science-oriented program providing a methodology not only for Swiss SMEs to obtain “”must-be” knowledge on entry in China but a solid preliminary base for future localised marketing techniques. As an efficient instrument and a fastlane to enter the Chinese market, it is a guided journey from which Swiss SMEs benefit from the localized marketing techniques and being coached to build up strategic business relations and ecosystem, being a constructional preparation under less cost and time input. The objective is to increase the success rate of Swiss firms by presenting objective analysis and practical techniques during their cooperation with Chinese partners and business relocation, and a leverage to encourage and assist Chinese investors to strategically map out their activities in Europe with Switzerland focused.
Ten series of sessions
Session 1: 2023 FDI scenarios in China
Session 2: What "the Chinese market" means
Session 3: The corporate tax in China
Session 4: The VAT system in China
Session 5: The establishment of legal entities
Session 6: Effective marketing solutions
Session 7: Building up your business network in China
Session 8: Manpower expenses & employment regulations
Session 9: The access to local capitals in China
Session 10: The profit repatriation