Session 6
Effective marketing solutions in China-Swiss China Business Academy (SCBA)
Great products do not mean great success in China! Once you plan your business presence in China no matter starting from a humble point of contact or a solid brick office, a "localized" marketing strategy isan unavoidable matter. For SMEs, to gain this knowledge will help you best map out your own marketing strategy and how much budget you may allocate to realise this goal. This session is important for decision makers and all executives involved in business expansion, sales and media strategy, i.e. CEO,sales manager, business development director and brand manager.
Key takeaways in Session 6: Effective marketing solutions in China
Why localized marketing strategy is important
How to draft your tailored marketing strategy in China
Core elements to finalized your brand strategy
Mainstream marketing solutions in China
Brand awareness and advertising
How to best leverage digital marketing
A case study: Swissflex in China