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Session 7

Building up your business network in China/Sessions-Swiss China Business Academy (SCBA)

Session 7

Doing business in China is inseparable from local networking. Having a strong social and business network is a valuable asset and can open up many doors. All networking techniques are based on a good understanding of the core principles of Chinese interpersonal relationships.  This session will shed light for decision makers and executives engaging in business development, sales  i.e. CEO, sales manager, regional director, business development director and other staff who show interest in human connections in China.


Key takeaways in Session 7: Building up your business network in China


  • What are effective networking in China

  • Do you correctly understand the term Guanxi (relationship)

  • Business networking Vs social networking

  • Entrepreneur’s networking behaviours 

  • Approaches to engage Chinese business partners

  • Cultural engagement of foreign enterprises in China

  • Case study





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